#Brand voice

Writing down how your brand sounds so that anyone, or anything, can match it. We cover the parts of a voice guide that change output — sentence length, vocabulary, what you never say — and the parts that are decoration. You will find why three real examples beat a page of adjectives, and how to describe tone in instructions rather than feelings. We also cover keeping the guide short enough that people use it. The same document works for a freelancer and for a tool.