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Autopilot · ブログ · #Brand voice

#Brand voice

Writing down how your brand sounds so that anyone, or anything, can match it. We cover the parts of a voice guide that change output — sentence length, vocabulary, what you never say — and the parts that are decoration. You will find why three real examples beat a page of adjectives, and how to describe tone in instructions rather than feelings. We also cover keeping the guide short enough that people use it. The same document works for a freelancer and for a tool.

Behind-the-Scenes Posts: Showing How Your Business Works2026/10/23 · 8分で読めます

Behind-the-Scenes Posts: Showing How Your Business Works

How to write behind-the-scenes posts that build trust: what to show, what to keep private, simple formats and how to link each story to…

We or I: Choosing the Narrative Voice for a Business Blog2026/10/21 · 8分で読めます

We or I: Choosing the Narrative Voice for a Business Blog

Should a business blog say we, I or nothing at all? How the choice shapes trust and tone, which voice suits which company and…

AI Filler Phrases to Cut From a Draft Before You Publish2026/10/20 · 8分で読めます

AI Filler Phrases to Cut From a Draft Before You Publish

Generic openers, empty transitions and vague hype make a draft sound automated. Learn which filler phrases to cut and what to put in their…

Turning Voice Notes and Meetings into Blog Drafts2026/10/19 · 8分で読めます

Turning Voice Notes and Meetings into Blog Drafts

Your best ideas are often spoken, not typed. A simple workflow turns voice notes, calls and meetings into accurate blog drafts that still sound…

Naming Your Own Method: Frameworks Worth Citing and Remembering2026/10/18 · 8分で読めます

Naming Your Own Method: Frameworks Worth Citing and Remembering

A clearly named method can be easier to remember, cite and find. How to define one honestly, avoid name clashes and give it one…

Reader Personas for a Business Blog: A Practical Version2026/10/17 · 8分で読めます

Reader Personas for a Business Blog: A Practical Version

Skip invented stock-photo personas. Build two or three short reader profiles from real questions and use them to choose topics, tone, depth and calls…

Facebook Groups for Bloggers: Sharing Posts Without Spamming2026/10/17 · 9分で読めます

Facebook Groups for Bloggers: Sharing Posts Without Spamming

Facebook groups can bring readers to a blog, but only if you contribute first. Learn how to find the right groups, follow the rules…

Social Listening for a Small Blog: Finding Mentions Simply2026/10/16 · 8分で読めます

Social Listening for a Small Blog: Finding Mentions Simply

How a small blog can find and use mentions on social networks with free methods: what to search for, a weekly routine, how to…

Founder Profile or Company Page: Where to Share Your Blog Posts2026/10/16 · 9分で読めます

Founder Profile or Company Page: Where to Share Your Blog Posts

Should blog posts go out from a founder's profile or the company page? How each works, how to split the roles, and what to…

Curating Other People’s Content on Social Media2026/10/15 · 9分で読めます

Curating Other People’s Content on Social Media

How a business can share other people's articles on social media: what to pick, how to add your view, credit sources, avoid pitfalls and…

Consistent Social Profiles: Names, Bios and Links Across Networks2026/10/15 · 9分で読めます

Consistent Social Profiles: Names, Bios and Links Across Networks

How to keep a business's social profiles consistent: names, handles, bios, images and links, plus a checklist for audits and for new networks.

The First Line of a Social Post: Writing Hooks Without Clickbait2026/10/15 · 8分で読めます

The First Line of a Social Post: Writing Hooks Without Clickbait

How to write the first line of a social post when you share a blog article: what a hook must do, patterns that work,…

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