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#Structured data

Structured data explained for people who publish rather than people who write code. We cover the schema types a blog actually needs, such as Article, Organization, FAQPage and BreadcrumbList, and what each one tells search engines. You will find why the markup must always match what is visible on the page, and how to check it with free tools. We also cover the rich results that come and go, and why none of them can be guaranteed. The aim is correct, honest markup that you set up once and keep accurate.

Publish Dates, Updated Dates and Freshness in Search1 de out. de 2026 · 8 min de leitura

Publish Dates, Updated Dates and Freshness in Search

Dates on blog posts affect how search engines and readers judge freshness. Which dates to show, how to mark them up, and why fake…

Does Schema Markup Help a Blog Appear in AI Answers?1 de out. de 2026 · 8 min de leitura

Does Schema Markup Help a Blog Appear in AI Answers?

Structured data is often sold as the key to AI search. What schema markup actually does, what the search engines say about it, and…

Entities and AI Search: Making a Business Understandable30 de set. de 2026 · 8 min de leitura

Entities and AI Search: Making a Business Understandable

Search engines and AI assistants think in entities: businesses, people, products, places. How to make yours clear so answers describe it correctly.

Podcast Show Notes: SEO for Episode Pages on Your Blog29 de set. de 2026 · 9 min de leitura

Podcast Show Notes: SEO for Episode Pages on Your Blog

How to turn podcast episodes into blog pages that search engines can find: episode titles, written show notes, timestamps, guest details, links and markup.

Site Name and Favicon in Google Results: Getting Them Right28 de set. de 2026 · 8 min de leitura

Site Name and Favicon in Google Results: Getting Them Right

Google shows a site name and favicon beside every result. How it chooses them, how to state your preference, and how to fix a…

Fixing Structured Data Errors Reported in Search Console28 de set. de 2026 · 8 min de leitura

Fixing Structured Data Errors Reported in Search Console

Search Console flags invalid items, warnings and unparsable structured data. What each message means on a blog, which ones matter and how to fix…

Gated Content and AI Search: What Answer Engines Cannot See28 de set. de 2026 · 8 min de leitura

Gated Content and AI Search: What Answer Engines Cannot See

Content behind forms, logins and paywalls is mostly invisible to search and AI answers. How to decide what to gate, and how to keep…

A Separate FAQ Page or FAQs in Every Article?26 de ago. de 2026 · 6 min de leitura

A Separate FAQ Page or FAQs in Every Article?

A standalone FAQ page and FAQ sections in articles do different jobs. When each makes sense, how to avoid duplication between them, and how…

Article Structured Data: What Every Post Should Carry14 de ago. de 2026 · 6 min de leitura

Article Structured Data: What Every Post Should Carry

Article markup tells search engines the headline, dates, author, publisher and image of each post. What to include, how to keep dates honest, and…

Structured Data for a Blog: What Is Worth Adding14 de ago. de 2026 · 6 min de leitura

Structured Data for a Blog: What Is Worth Adding

Structured data tells search engines what a page is. The types a blog actually needs, the rule that markup must match the visible page,…

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