#Structured data
Structured data explained for people who publish rather than people who write code. We cover the schema types a blog actually needs, such as Article, Organization, FAQPage and BreadcrumbList, and what each one tells search engines. You will find why the markup must always match what is visible on the page, and how to check it with free tools. We also cover the rich results that come and go, and why none of them can be guaranteed. The aim is correct, honest markup that you set up once and keep accurate.
1 oct 2026 · 8 min de lecturaPublish Dates, Updated Dates and Freshness in Search
Dates on blog posts affect how search engines and readers judge freshness. Which dates to show, how to mark them up, and why fake…
1 oct 2026 · 8 min de lecturaDoes Schema Markup Help a Blog Appear in AI Answers?
Structured data is often sold as the key to AI search. What schema markup actually does, what the search engines say about it, and…
30 sept 2026 · 8 min de lecturaEntities and AI Search: Making a Business Understandable
Search engines and AI assistants think in entities: businesses, people, products, places. How to make yours clear so answers describe it correctly.
29 sept 2026 · 9 min de lecturaPodcast Show Notes: SEO for Episode Pages on Your Blog
How to turn podcast episodes into blog pages that search engines can find: episode titles, written show notes, timestamps, guest details, links and markup.
Site Name and Favicon in Google Results: Getting Them Right
Google shows a site name and favicon beside every result. How it chooses them, how to state your preference, and how to fix a…
28 sept 2026 · 8 min de lecturaFixing Structured Data Errors Reported in Search Console
Search Console flags invalid items, warnings and unparsable structured data. What each message means on a blog, which ones matter and how to fix…
28 sept 2026 · 8 min de lecturaGated Content and AI Search: What Answer Engines Cannot See
Content behind forms, logins and paywalls is mostly invisible to search and AI answers. How to decide what to gate, and how to keep…
26 ago 2026 · 6 min de lecturaA Separate FAQ Page or FAQs in Every Article?
A standalone FAQ page and FAQ sections in articles do different jobs. When each makes sense, how to avoid duplication between them, and how…
14 ago 2026 · 6 min de lecturaArticle Structured Data: What Every Post Should Carry
Article markup tells search engines the headline, dates, author, publisher and image of each post. What to include, how to keep dates honest, and…
14 ago 2026 · 6 min de lecturaStructured Data for a Blog: What Is Worth Adding
Structured data tells search engines what a page is. The types a blog actually needs, the rule that markup must match the visible page,…