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Autopilot · Blog · #Structured data

#Structured data

Structured data explained for people who publish rather than people who write code. We cover the schema types a blog actually needs, such as Article, Organization, FAQPage and BreadcrumbList, and what each one tells search engines. You will find why the markup must always match what is visible on the page, and how to check it with free tools. We also cover the rich results that come and go, and why none of them can be guaranteed. The aim is correct, honest markup that you set up once and keep accurate.

Opening Hours, Addresses and Contact Details in AI AnswersNov 2, 2026 · 8 min read

Opening Hours, Addresses and Contact Details in AI Answers

AI assistants often get opening hours, addresses and phone numbers wrong. Learn how to publish these facts so answers match reality and stay current.

Shipping, Returns and Warranty Pages in AI AnswersOct 31, 2026 · 9 min read

Shipping, Returns and Warranty Pages in AI Answers

How to write shipping, returns and warranty pages so AI assistants quote them correctly: plain wording, one source of truth, dates and exceptions.

PDFs in AI Answers: Can Your Brochure Be Found and Cited?Oct 31, 2026 · 8 min read

PDFs in AI Answers: Can Your Brochure Be Found and Cited?

Whether AI assistants and search engines can read and cite your PDF brochures, price lists and guides, and how to make key facts available…

Pricing Page Content That Search and AI Assistants Can ReadOct 19, 2026 · 8 min read

Pricing Page Content That Search and AI Assistants Can Read

Pricing is a top question for any business. Learn how to write the page so that visitors, search engines and AI assistants all read…

Wikipedia and Wikidata: Does a Small Business Need an Entry?Oct 18, 2026 · 8 min read

Wikipedia and Wikidata: Does a Small Business Need an Entry?

Most small businesses do not qualify for Wikipedia, and writing your own page backfires. See what Wikidata is, when it fits and what to…

Preparing a Blog for AI Agents That Browse and ActOct 16, 2026 · 9 min read

Preparing a Blog for AI Agents That Browse and Act

Some AI tools now browse sites on a user's behalf. What that means for a blog: clear structure, plain forms, stable links, honest access…

Training Data or Live Search: How AI Assistants Know a BusinessOct 16, 2026 · 8 min read

Training Data or Live Search: How AI Assistants Know a Business

How AI assistants learn about a business, from stored training knowledge to live search, and what that means for how fast your changes show…

Ambiguous Brand Names in AI Answers and How to Fix ThemOct 15, 2026 · 9 min read

Ambiguous Brand Names in AI Answers and How to Fix Them

What to do when your business name is shared with others or is a common word: how AI answers mix entities up and how…

Product and Pricing Facts: Making Them Easy for AI AnswersOct 9, 2026 · 8 min read

Product and Pricing Facts: Making Them Easy for AI Answers

How to present product, service and pricing facts so AI answers describe your business correctly: plain text, one source of truth, clear limits and…

Brand Search Results: What People See When They Look You UpOct 8, 2026 · 8 min read

Brand Search Results: What People See When They Look You Up

What appears when people search for your business name, why that page of results matters, and the practical steps that shape it, from your…

AI Search Optimisation Myths: Seven Claims to IgnoreOct 8, 2026 · 8 min read

AI Search Optimisation Myths: Seven Claims to Ignore

Seven common claims about optimising for AI search and answer engines, why they mislead, and what a blog owner should focus on instead to…

Publish Dates, Updated Dates and Freshness in SearchOct 1, 2026 · 8 min read

Publish Dates, Updated Dates and Freshness in Search

Dates on blog posts affect how search engines and readers judge freshness. Which dates to show, how to mark them up, and why fake…

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