#Structured data
Structured data explained for people who publish rather than people who write code. We cover the schema types a blog actually needs, such as Article, Organization, FAQPage and BreadcrumbList, and what each one tells search engines. You will find why the markup must always match what is visible on the page, and how to check it with free tools. We also cover the rich results that come and go, and why none of them can be guaranteed. The aim is correct, honest markup that you set up once and keep accurate.
Nov 2, 2026 · 8 min readOpening Hours, Addresses and Contact Details in AI Answers
AI assistants often get opening hours, addresses and phone numbers wrong. Learn how to publish these facts so answers match reality and stay current.
Oct 31, 2026 · 9 min readShipping, Returns and Warranty Pages in AI Answers
How to write shipping, returns and warranty pages so AI assistants quote them correctly: plain wording, one source of truth, dates and exceptions.
Oct 31, 2026 · 8 min readPDFs in AI Answers: Can Your Brochure Be Found and Cited?
Whether AI assistants and search engines can read and cite your PDF brochures, price lists and guides, and how to make key facts available…
Oct 19, 2026 · 8 min readPricing Page Content That Search and AI Assistants Can Read
Pricing is a top question for any business. Learn how to write the page so that visitors, search engines and AI assistants all read…
Oct 18, 2026 · 8 min readWikipedia and Wikidata: Does a Small Business Need an Entry?
Most small businesses do not qualify for Wikipedia, and writing your own page backfires. See what Wikidata is, when it fits and what to…
Oct 16, 2026 · 9 min readPreparing a Blog for AI Agents That Browse and Act
Some AI tools now browse sites on a user's behalf. What that means for a blog: clear structure, plain forms, stable links, honest access…
Oct 16, 2026 · 8 min readTraining Data or Live Search: How AI Assistants Know a Business
How AI assistants learn about a business, from stored training knowledge to live search, and what that means for how fast your changes show…
Oct 15, 2026 · 9 min readAmbiguous Brand Names in AI Answers and How to Fix Them
What to do when your business name is shared with others or is a common word: how AI answers mix entities up and how…
Oct 9, 2026 · 8 min readProduct and Pricing Facts: Making Them Easy for AI Answers
How to present product, service and pricing facts so AI answers describe your business correctly: plain text, one source of truth, clear limits and…
Oct 8, 2026 · 8 min readBrand Search Results: What People See When They Look You Up
What appears when people search for your business name, why that page of results matters, and the practical steps that shape it, from your…
Oct 8, 2026 · 8 min readAI Search Optimisation Myths: Seven Claims to Ignore
Seven common claims about optimising for AI search and answer engines, why they mislead, and what a blog owner should focus on instead to…
Oct 1, 2026 · 8 min readPublish Dates, Updated Dates and Freshness in Search
Dates on blog posts affect how search engines and readers judge freshness. Which dates to show, how to mark them up, and why fake…