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#Competitor analysis

Learning from what already ranks without copying it. We cover how to read the pages that hold a query, what they include and leave out, and where the gap is that a new page could fill. You will find how to tell a competitor that is genuinely good from one that is simply old and well linked. We also cover why imitating a ranking page produces a weaker version of it rather than a better one. The aim is finding the question the existing results answer badly.

Все AI-поиск SEO и контент-маркетинг Соцсети

4 нояб. 2026 г. · Время чтения: 8 мин

Keeping a Swipe File of Posts You Admire, and Using It Well

A swipe file is a folder of articles and posts you admire. Learn how to build one, what to note about each piece and…

3 нояб. 2026 г. · Время чтения: 9 мин

Competitors in AI Answers: Who Gets Named Instead of You

When AI assistants name your competitors and not you, there are reasons you can find and fix. Learn how to track who is named,…

21 окт. 2026 г. · Время чтения: 8 мин

Mentioning Competitors by Name in Blog Posts: What Is Safe

Naming a competitor in an article is usually allowed, sometimes useful and occasionally risky. When to name them, how to stay factual and what…

13 окт. 2026 г. · Время чтения: 8 мин

Broken Link Building: A Fair Way for a Blog to Earn Links

How broken link building works for a small blog: finding dead links on other sites, offering a useful replacement and writing outreach that is…

1 окт. 2026 г. · Время чтения: 9 мин

Reading the Search Results Before You Write an Article

Ten minutes on the results page tells you what format, depth and angle an article needs to rank. A practical method for reading search…

30 сент. 2026 г. · Время чтения: 8 мин

Keyword Difficulty: How to Judge Whether You Can Rank

What keyword difficulty scores measure, why tools disagree, and a practical way to judge from the results page itself whether a blog can realistically…

28 сент. 2026 г. · Время чтения: 8 мин

Unlinked Brand Mentions: Turning Them Into Real Links

Sites that already mention your business without linking are the easiest link opportunities there are. How to find them, when to ask and what…

28 сент. 2026 г. · Время чтения: 9 мин

Domain Authority Scores: What DA and DR Really Measure

Domain Authority and Domain Rating are third-party link scores, not Google metrics. What they measure, where they mislead, and how a blog should use…

27 сент. 2026 г. · Время чтения: 9 мин

Google Search Operators for SEO Research on a Blog

site:, intitle:, quotes and other search operators turn Google into a free research tool. Practical searches for audits, topic research and competitor checks.