#Competitor analysis

Learning from what already ranks without copying it. We cover how to read the pages that hold a query, what they include and leave out, and where the gap is that a new page could fill. You will find how to tell a competitor that is genuinely good from one that is simply old and well linked. We also cover why imitating a ranking page produces a weaker version of it rather than a better one. The aim is finding the question the existing results answer badly.