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#Competitor analysis

Learning from what already ranks without copying it. We cover how to read the pages that hold a query, what they include and leave out, and where the gap is that a new page could fill. You will find how to tell a competitor that is genuinely good from one that is simply old and well linked. We also cover why imitating a ranking page produces a weaker version of it rather than a better one. The aim is finding the question the existing results answer badly.

Keeping a Swipe File of Posts You Admire, and Using It Well4 nov. 2026 · 8 min de citit

Keeping a Swipe File of Posts You Admire, and Using It Well

A swipe file is a folder of articles and posts you admire. Learn how to build one, what to note about each piece and…

Competitors in AI Answers: Who Gets Named Instead of You3 nov. 2026 · 9 min de citit

Competitors in AI Answers: Who Gets Named Instead of You

When AI assistants name your competitors and not you, there are reasons you can find and fix. Learn how to track who is named,…

Mentioning Competitors by Name in Blog Posts: What Is Safe21 oct. 2026 · 8 min de citit

Mentioning Competitors by Name in Blog Posts: What Is Safe

Naming a competitor in an article is usually allowed, sometimes useful and occasionally risky. When to name them, how to stay factual and what…

Broken Link Building: A Fair Way for a Blog to Earn Links13 oct. 2026 · 8 min de citit

Broken Link Building: A Fair Way for a Blog to Earn Links

How broken link building works for a small blog: finding dead links on other sites, offering a useful replacement and writing outreach that is…

Reading the Search Results Before You Write an Article1 oct. 2026 · 9 min de citit

Reading the Search Results Before You Write an Article

Ten minutes on the results page tells you what format, depth and angle an article needs to rank. A practical method for reading search…

Keyword Difficulty: How to Judge Whether You Can Rank30 sept. 2026 · 8 min de citit

Keyword Difficulty: How to Judge Whether You Can Rank

What keyword difficulty scores measure, why tools disagree, and a practical way to judge from the results page itself whether a blog can realistically…

Unlinked Brand Mentions: Turning Them Into Real Links28 sept. 2026 · 8 min de citit

Unlinked Brand Mentions: Turning Them Into Real Links

Sites that already mention your business without linking are the easiest link opportunities there are. How to find them, when to ask and what…

Domain Authority Scores: What DA and DR Really Measure28 sept. 2026 · 9 min de citit

Domain Authority Scores: What DA and DR Really Measure

Domain Authority and Domain Rating are third-party link scores, not Google metrics. What they measure, where they mislead, and how a blog should use…

Google Search Operators for SEO Research on a Blog27 sept. 2026 · 9 min de citit

Google Search Operators for SEO Research on a Blog

site:, intitle:, quotes and other search operators turn Google into a free research tool. Practical searches for audits, topic research and competitor checks.

Competitor Content Analysis Without Copying Anyone19 sept. 2026 · 6 min de citit

Competitor Content Analysis Without Copying Anyone

How to read the pages that already rank for a query, find what they leave out, and write something better rather than a slightly…

How to Find the Content Gaps Your Blog Has18 sept. 2026 · 6 min de citit

How to Find the Content Gaps Your Blog Has

Four places to find questions your blog has not answered yet: your own inbox, Search Console, the results page, and your archive read with…

How to Write a Fair Comparison Article10 aug. 2026 · 6 min de citit

How to Write a Fair Comparison Article

Comparison articles serve people close to a decision, and many are thinly disguised adverts. How to compare fairly, what to include, and how to…

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