#Search intent
Reading what someone actually wants from a query before writing for it. We cover the four broad intents, how to tell them apart from the results page rather than from a tool, and what each one expects a page to contain. You will find why a buying query and a learning query need different articles even when the words overlap. We also cover the mismatch that explains most pages with impressions and no clicks. Everything here can be checked in ten minutes with a browser.
2026/10/01 · 9分で読めますReading the Search Results Before You Write an Article
Ten minutes on the results page tells you what format, depth and angle an article needs to rank. A practical method for reading search…
2026/10/01 · 9分で読めますSearch Volume Numbers: Why They Mislead and How to Use Them
Search volume figures are estimates, rounded and averaged. What they really measure, why they mislead small blogs, and how to use them to pick…
2026/09/29 · 8分で読めますTop, Middle and Bottom of Funnel: Mapping Blog Topics
How to map blog topics to the top, middle and bottom of the funnel, what each stage needs from an article, and how to…
2026/09/29 · 8分で読めますKeyword Modifiers: Turning One Topic Into Many Articles
How words like best, how to, cost, vs and for beginners change search intent, and how to use modifiers to plan distinct articles without…
2026/09/28 · 8分で読めますBritish vs American Spelling: Does It Matter for SEO?
Colour or color, optimise or optimize? Search engines treat most spelling variants as the same word. When the choice matters and how to pick…
2026/09/27 · 8分で読めますConversational Queries: Writing for How People Ask AI
People ask AI assistants long, specific questions with context. How conversational queries differ from keywords and how to write posts that answer them well.
2026/09/26 · 8分で読めますUsing Google Trends to Choose and Time Blog Topics
Google Trends shows how interest in a topic rises, falls and repeats. How to read its relative scale, spot seasonal peaks and time blog…
2026/09/26 · 9分で読めますKeyword Clustering: Grouping Search Queries Into Articles
Keyword clustering groups search queries that one article can answer. How to cluster by search results, avoid thin duplicate posts and plan a leaner…
2026/09/18 · 6分で読めますSearch Intent: The Four Types and What Each Needs
Most pages that get impressions and no clicks have an intent mismatch. How to read intent from the results page in ten minutes, and…
2026/09/17 · 6分で読めますLong-Tail Keywords: Why a New Blog Should Start There
A new site cannot win broad phrases for years. Specific questions are winnable now, convert better, and add up faster than one impossible target…
2026/08/10 · 6分で読めますHow to Write a Fair Comparison Article
Comparison articles serve people close to a decision, and many are thinly disguised adverts. How to compare fairly, what to include, and how to…
2026/08/08 · 6分で読めますLanding Page or Blog Post: Which Does a Query Need?
Some searches want an article that explains; others want a page that lets them act. How to tell which, why mixing them fails, and…