#Search intent

Reading what someone actually wants from a query before writing for it. We cover the four broad intents, how to tell them apart from the results page rather than from a tool, and what each one expects a page to contain. You will find why a buying query and a learning query need different articles even when the words overlap. We also cover the mismatch that explains most pages with impressions and no clicks. Everything here can be checked in ten minutes with a browser.