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#Editorial style guide

An editorial style guide is a short set of rules that keeps a blog’s writing consistent, whoever or whatever writes it. It covers spelling conventions, capitalisation, how numbers and dates are written, preferred terms and tone of voice. Consistency makes a blog easier to read and makes the brand feel more professional. It also saves time, because writers and editors stop debating the same questions for every article. Articles under this tag explain what to include in a style guide, how to apply it to human and AI-assisted writing and how to keep it up to date.

Inclusive Language in Blog Posts: Clear Words for Every Reader2026/11/03 · 8分で読めます

Inclusive Language in Blog Posts: Clear Words for Every Reader

Inclusive language means writing so more readers feel addressed and understood. See practical rules for clear, respectful blog posts without stiff phrasing.

Humour in a Business Blog: When a Joke Helps and When It Hurts2026/10/27 · 8分で読めます

Humour in a Business Blog: When a Joke Helps and When It Hurts

When humour works in a business blog and when it backfires: how to use light touches, avoid jokes that exclude or mislead and test…

We or I: Choosing the Narrative Voice for a Business Blog2026/10/21 · 8分で読めます

We or I: Choosing the Narrative Voice for a Business Blog

Should a business blog say we, I or nothing at all? How the choice shapes trust and tone, which voice suits which company and…

Title Case or Sentence Case: Choosing a Headline Style2026/10/19 · 8分で読めます

Title Case or Sentence Case: Choosing a Headline Style

Neither title case nor sentence case ranks better. What matters is one style, applied everywhere, with headlines that stay clear. Here is how to…

How to End a Blog Post: Conclusions That Lead Somewhere2026/10/11 · 9分で読めます

How to End a Blog Post: Conclusions That Lead Somewhere

How to write a blog post conclusion that sums up the key point, tells readers what to do next and links to the right…

Writing for Non-Native English Readers Without Dumbing Down2026/10/10 · 8分で読めます

Writing for Non-Native English Readers Without Dumbing Down

How to write blog posts that readers with English as a second language understand easily: plain words, clear sentences, fewer idioms, and structure that…

British vs American Spelling: Does It Matter for SEO?2026/09/28 · 8分で読めます

British vs American Spelling: Does It Matter for SEO?

Colour or color, optimise or optimize? Search engines treat most spelling variants as the same word. When the choice matters and how to pick…

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