#Editorial style guide
An editorial style guide is a short set of rules that keeps a blog’s writing consistent, whoever or whatever writes it. It covers spelling conventions, capitalisation, how numbers and dates are written, preferred terms and tone of voice. Consistency makes a blog easier to read and makes the brand feel more professional. It also saves time, because writers and editors stop debating the same questions for every article. Articles under this tag explain what to include in a style guide, how to apply it to human and AI-assisted writing and how to keep it up to date.
3 nov 2026 · 8 min di letturaInclusive Language in Blog Posts: Clear Words for Every Reader
Inclusive language means writing so more readers feel addressed and understood. See practical rules for clear, respectful blog posts without stiff phrasing.
27 ott 2026 · 8 min di letturaHumour in a Business Blog: When a Joke Helps and When It Hurts
When humour works in a business blog and when it backfires: how to use light touches, avoid jokes that exclude or mislead and test…
21 ott 2026 · 8 min di letturaWe or I: Choosing the Narrative Voice for a Business Blog
Should a business blog say we, I or nothing at all? How the choice shapes trust and tone, which voice suits which company and…
19 ott 2026 · 8 min di letturaTitle Case or Sentence Case: Choosing a Headline Style
Neither title case nor sentence case ranks better. What matters is one style, applied everywhere, with headlines that stay clear. Here is how to…
11 ott 2026 · 9 min di letturaHow to End a Blog Post: Conclusions That Lead Somewhere
How to write a blog post conclusion that sums up the key point, tells readers what to do next and links to the right…
10 ott 2026 · 8 min di letturaWriting for Non-Native English Readers Without Dumbing Down
How to write blog posts that readers with English as a second language understand easily: plain words, clear sentences, fewer idioms, and structure that…
28 set 2026 · 8 min di letturaBritish vs American Spelling: Does It Matter for SEO?
Colour or color, optimise or optimize? Search engines treat most spelling variants as the same word. When the choice matters and how to pick…