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#Article structure

How to lay out an article so both a reader and a search engine can follow it. We cover the answer near the top, headings that describe rather than tease, and sections that can be read on their own. You will find when a table beats three paragraphs, when a list is lazy, and how long a section should run before it needs a subheading. We also cover the shapes that suit different intents, because a how-to and a comparison do not want the same skeleton. The aim is a structure you can reuse without every article reading the same.

Over-Optimisation: When SEO Tweaks Make an Article Worse2026/10/01 · 8分で読めます

Over-Optimisation: When SEO Tweaks Make an Article Worse

Too much SEO can hurt an article: repeated keywords, forced headings, link overload. How to spot over-optimisation and fix it without losing what works.

Updating Old Posts So AI Answers Can Use Them2026/10/01 · 8分で読めます

Updating Old Posts So AI Answers Can Use Them

Older articles often bury their answers. A practical retrofit checklist for making existing blog posts clearer and easier for AI answers and search to…

How AI Search Picks Which Pages to Cite as Sources2026/10/01 · 9分で読めます

How AI Search Picks Which Pages to Cite as Sources

AI answers cite a handful of pages out of thousands. What is publicly known about how sources are chosen, and what a blog can…

Heading Structure for SEO: H2s, H3s and Common Mistakes2026/09/30 · 8分で読めます

Heading Structure for SEO: H2s, H3s and Common Mistakes

How to structure H1, H2 and H3 headings in a blog post so readers can scan it, screen readers can navigate it and search…

Title Tag vs H1: Should They Match on a Blog Post?2026/09/30 · 8分で読めます

Title Tag vs H1: Should They Match on a Blog Post?

The title tag and the H1 do different jobs. When they should match, when they should differ, and how to write both so search…

Anchor Text for Internal Links: What to Write and Avoid2026/09/30 · 9分で読めます

Anchor Text for Internal Links: What to Write and Avoid

How to write anchor text for internal links on a blog: descriptive, varied and honest. Examples, the mistakes to avoid, and a quick way…

Answer-First Writing: Structuring Posts for AI Answers2026/09/30 · 9分で読めます

Answer-First Writing: Structuring Posts for AI Answers

Answer-first writing puts the direct answer at the top of a post and each section. How to do it well, why AI answers favour…

Podcast Show Notes: SEO for Episode Pages on Your Blog2026/09/29 · 9分で読めます

Podcast Show Notes: SEO for Episode Pages on Your Blog

How to turn podcast episodes into blog pages that search engines can find: episode titles, written show notes, timestamps, guest details, links and markup.

Step-by-Step Instructions That AI Answers Can Reuse2026/09/29 · 9分で読めます

Step-by-Step Instructions That AI Answers Can Reuse

How to write numbered instructions that readers can follow and AI answer engines can summarise accurately: structure, wording, prerequisites and markup.

Key Takeaways Boxes: Do Summaries Help AI Answers?2026/09/29 · 9分で読めます

Key Takeaways Boxes: Do Summaries Help AI Answers?

What a key takeaways box does for readers and AI answer engines, when a summary helps, when it adds nothing, and how to write…

Content in Tabs and Accordions: Does Search Index It?2026/09/27 · 8分で読めます

Content in Tabs and Accordions: Does Search Index It?

Text hidden in tabs, accordions and read-more toggles is generally indexed if it is in the HTML. When hiding helps, when it hurts, and…

Semantic HTML for Blog Posts: Markup That Helps Search2026/09/27 · 8分で読めます

Semantic HTML for Blog Posts: Markup That Helps Search

Semantic HTML tells browsers, screen readers and search engines what each part of a post is. The elements that matter for blogs and the…

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