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#Article structure

How to lay out an article so both a reader and a search engine can follow it. We cover the answer near the top, headings that describe rather than tease, and sections that can be read on their own. You will find when a table beats three paragraphs, when a list is lazy, and how long a section should run before it needs a subheading. We also cover the shapes that suit different intents, because a how-to and a comparison do not want the same skeleton. The aim is a structure you can reuse without every article reading the same.

Conversational Queries: Writing for How People Ask AI27. sept 2026 · 8 min lugemist

Conversational Queries: Writing for How People Ask AI

People ask AI assistants long, specific questions with context. How conversational queries differ from keywords and how to write posts that answer them well.

External Links in Blog Posts: When and How to Link Out27. sept 2026 · 9 min lugemist

External Links in Blog Posts: When and How to Link Out

Linking to other websites does not leak your rankings. When outbound links help readers and trust, how to choose sources, and which attributes to…

Keyword Placement: Where the Main Phrase Belongs in a Post26. sept 2026 · 8 min lugemist

Keyword Placement: Where the Main Phrase Belongs in a Post

Where to use an article's main search phrase: title, H1, slug, opening, headings and links, and where not to force it. A practical guide…

Writing Clear Definitions That AI Answers Can Quote26. sept 2026 · 9 min lugemist

Writing Clear Definitions That AI Answers Can Quote

A good definition names the term, its category and what makes it different. How to write short definitions that readers and AI answers can…

Reading a Blog on a Phone: What to Fix First24. sept 2026 · 5 min lugemist

Reading a Blog on a Phone: What to Fix First

Most blog visits happen on a phone, and search engines index the mobile version. The seven problems that make a post hard to read…

When a Table Beats Three Paragraphs15. sept 2026 · 6 min lugemist

When a Table Beats Three Paragraphs

Tables, numbered lists, bullets and prose each do something the others cannot. Here is how to pick, and the common mistake of bulleting an…

Writing Introductions That Don’t Waste the Reader’s Time15. sept 2026 · 6 min lugemist

Writing Introductions That Don’t Waste the Reader’s Time

The first hundred words decide whether the rest gets read. Here is what belongs in them, what to delete on sight, and a template…

Blog Post Structure That Works for Readers and Search14. sept 2026 · 6 min lugemist

Blog Post Structure That Works for Readers and Search

A structure that suits both a skimming reader and a search engine: the answer first, headings that describe, sections that stand alone, and one…

The Pre-Publication Checklist for Every Article31. aug 2026 · 6 min lugemist

The Pre-Publication Checklist for Every Article

One checklist, run on every article before it goes live: claims, answer, structure, originality, metadata, links, images, FAQ and markup, and the phone test.

Tables of Contents for Long Articles28. aug 2026 · 6 min lugemist

Tables of Contents for Long Articles

A table of contents helps readers of long articles find the part they need. When to add one, how to build it from headings,…

Blog Design That Helps People Read28. aug 2026 · 6 min lugemist

Blog Design That Helps People Read

Design either helps reading or gets in its way. Text size, width, spacing, contrast, headings and what surrounds the article, and designs that make…

A Separate FAQ Page or FAQs in Every Article?26. aug 2026 · 6 min lugemist

A Separate FAQ Page or FAQs in Every Article?

A standalone FAQ page and FAQ sections in articles do different jobs. When each makes sense, how to avoid duplication between them, and how…

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