#Content formats

The different shapes an article can take and when each fits: how-to guides, case studies, comparisons, listicles, glossaries, opinion pieces and more. We cover the structure each format needs and the mistakes that make each one weak. You will find how to match a format to what a reader is trying to do, rather than picking one out of habit. We also cover formats that are easy to produce and rarely worth it. Each guide includes a practical outline you can reuse.