#Article structure

How to lay out an article so both a reader and a search engine can follow it. We cover the answer near the top, headings that describe rather than tease, and sections that can be read on their own. You will find when a table beats three paragraphs, when a list is lazy, and how long a section should run before it needs a subheading. We also cover the shapes that suit different intents, because a how-to and a comparison do not want the same skeleton. The aim is a structure you can reuse without every article reading the same.