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#Migrations

Moving a blog to a new platform, structure or domain without losing what it has built. We cover redirect mapping, preserving URLs where possible, and checking everything before and after the move. You will find the mistakes that cause most migration traffic losses and how to avoid them. We also cover what to monitor in the weeks after a move. Some fluctuation is normal, and we explain how to tell it from a real problem.

Merging Two Blogs Into One: Redirects and DuplicatesOct 31, 2026 · 8 min read

Merging Two Blogs Into One: Redirects and Duplicates

How to merge two blogs into one site without losing traffic: planning the content, mapping every address, using permanent redirects and checking for duplicates.

Rebranding a Blog: Updating the Name, Logo and Old PostsOct 23, 2026 · 8 min read

Rebranding a Blog: Updating the Name, Logo and Old Posts

A practical plan for changing a business name or look without losing readers or rankings: what to update, what to redirect and how to…

Redirect Chains and Loops: Finding and Fixing Them on a BlogOct 21, 2026 · 9 min read

Redirect Chains and Loops: Finding and Fixing Them on a Blog

A redirect chain sends visitors through several hops before the final page; a loop never arrives. How to find both, why they happen and…

Buying an Expired Domain for a Blog: The SEO RisksOct 2, 2026 · 8 min read

Buying an Expired Domain for a Blog: The SEO Risks

An expired domain with old backlinks looks like a shortcut, but Google treats repurposing one to game rankings as spam. The risks, and how…

301 or 302 Redirect? Choosing the Right One for a BlogSep 30, 2026 · 8 min read

301 or 302 Redirect? Choosing the Right One for a Blog

When a blog needs a 301 redirect, when a 302 is right, how 307 and 308 fit in, and how to avoid the chains,…

Changing a Blog Theme Without Hurting SEO: A ChecklistSep 29, 2026 · 9 min read

Changing a Blog Theme Without Hurting SEO: A Checklist

What can go wrong for search when you change a blog theme, and a before, during and after checklist that keeps titles, headings, schema…

Subdomain or Subfolder: Where Should Your Blog Live?Sep 27, 2026 · 11 min read

Subdomain or Subfolder: Where Should Your Blog Live?

blog.example.com or example.com/blog? How search engines treat each, when a subdomain makes sense, and how to move a blog between them without losing traffic.

How to Write a URL Slug That Still Makes Sense in Two YearsSep 23, 2026 · 5 min read

How to Write a URL Slug That Still Makes Sense in Two Years

A good slug is short, readable, lowercase, hyphenated and free of dates. Why it rarely needs to match the title, and why changing it…

Changing a Blog’s Domain Name SafelyAug 19, 2026 · 6 min read

Changing a Blog’s Domain Name Safely

A domain change is the riskiest migration. When it is worth doing, how to redirect everything, how to tell search engines, and what to…

Migrating a Blog Without Losing Its TrafficAug 19, 2026 · 6 min read

Migrating a Blog Without Losing Its Traffic

Most traffic lost in a migration goes through missing redirects and changed URLs. A checklist for before, during and after the move, and what…

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