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#Migrations

Moving a blog to a new platform, structure or domain without losing what it has built. We cover redirect mapping, preserving URLs where possible, and checking everything before and after the move. You will find the mistakes that cause most migration traffic losses and how to avoid them. We also cover what to monitor in the weeks after a move. Some fluctuation is normal, and we explain how to tell it from a real problem.

Merging Two Blogs Into One: Redirects and Duplicates2026/10/31 · 8分で読めます

Merging Two Blogs Into One: Redirects and Duplicates

How to merge two blogs into one site without losing traffic: planning the content, mapping every address, using permanent redirects and checking for duplicates.

Rebranding a Blog: Updating the Name, Logo and Old Posts2026/10/23 · 8分で読めます

Rebranding a Blog: Updating the Name, Logo and Old Posts

A practical plan for changing a business name or look without losing readers or rankings: what to update, what to redirect and how to…

Redirect Chains and Loops: Finding and Fixing Them on a Blog2026/10/21 · 9分で読めます

Redirect Chains and Loops: Finding and Fixing Them on a Blog

A redirect chain sends visitors through several hops before the final page; a loop never arrives. How to find both, why they happen and…

Buying an Expired Domain for a Blog: The SEO Risks2026/10/02 · 8分で読めます

Buying an Expired Domain for a Blog: The SEO Risks

An expired domain with old backlinks looks like a shortcut, but Google treats repurposing one to game rankings as spam. The risks, and how…

301 or 302 Redirect? Choosing the Right One for a Blog2026/09/30 · 8分で読めます

301 or 302 Redirect? Choosing the Right One for a Blog

When a blog needs a 301 redirect, when a 302 is right, how 307 and 308 fit in, and how to avoid the chains,…

Changing a Blog Theme Without Hurting SEO: A Checklist2026/09/29 · 9分で読めます

Changing a Blog Theme Without Hurting SEO: A Checklist

What can go wrong for search when you change a blog theme, and a before, during and after checklist that keeps titles, headings, schema…

Subdomain or Subfolder: Where Should Your Blog Live?2026/09/27 · 11分で読めます

Subdomain or Subfolder: Where Should Your Blog Live?

blog.example.com or example.com/blog? How search engines treat each, when a subdomain makes sense, and how to move a blog between them without losing traffic.

How to Write a URL Slug That Still Makes Sense in Two Years2026/09/23 · 5分で読めます

How to Write a URL Slug That Still Makes Sense in Two Years

A good slug is short, readable, lowercase, hyphenated and free of dates. Why it rarely needs to match the title, and why changing it…

Changing a Blog’s Domain Name Safely2026/08/19 · 6分で読めます

Changing a Blog’s Domain Name Safely

A domain change is the riskiest migration. When it is worth doing, how to redirect everything, how to tell search engines, and what to…

Migrating a Blog Without Losing Its Traffic2026/08/19 · 6分で読めます

Migrating a Blog Without Losing Its Traffic

Most traffic lost in a migration goes through missing redirects and changed URLs. A checklist for before, during and after the move, and what…

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