#Analytics and roi
Deciding whether a blog is working, using numbers you can actually attribute. We cover the difference between traffic, engagement and outcomes, why the first is the easiest and least useful, and how to set a target you can check. You will find practical ways to connect content to enquiries without pretending to more precision than the data supports. We also say plainly where attribution breaks down, because it does. The aim is an honest read on spend rather than a flattering chart.
Oct 1, 2026 · 9 min readUTM Tags for Social Shares: See Which Posts Bring Readers
UTM tags show which social networks and posts send readers to your blog. How to tag shared links consistently, what to avoid, and how…
Sep 30, 2026 · 9 min readTracking Visits From AI Assistants in Your Analytics
How to see visits from AI assistants and answer engines in your analytics, why much of it hides as direct traffic, and what the…
Sep 28, 2026 · 8 min readTesting SEO Changes on a Small Blog Without Guesswork
Small blogs rarely have enough traffic for proper split tests, but they can still test SEO changes honestly. A simple method, what to measure…
Sep 27, 2026 · 8 min readBounce Rate, Dwell Time and SEO: Myth Versus Fact
Is a high bounce rate hurting your blog's rankings? What bounce rate and dwell time really measure, what search engines have said, and what…
Sep 27, 2026 · 9 min readServer Log Analysis: Seeing How Bots Crawl Your Blog
Server logs record every request search engine and AI crawlers make. How to read them, verify real bots and spot crawl problems on a…
Sep 27, 2026 · 8 min readChecking Whether AI Assistants Mention Your Blog
A practical, low-cost way to check whether AI assistants cite or mention your blog: building a question set, testing consistently and reading results honestly.
Rank Tracking for a Blog: What to Track and What to Ignore
Rankings move daily and differ by place and device. What rank tracking can tell a blogger, how to read average position, and which numbers…
Sep 26, 2026 · 9 min readRegex Filters in Search Console: Practical Recipes for Blogs
Regex filters in Search Console find question queries, long-tail searches and page groups in seconds. Copy-ready patterns for bloggers and how to adapt them.
Sep 26, 2026 · 8 min readSearch Console vs Analytics: Why the Numbers Never Match
Search Console clicks and analytics sessions rarely agree. Why the two tools count differently, which gaps are normal and when a mismatch signals a…
Sep 21, 2026 · 6 min readTraffic or Leads: Which Number Should a Blog Chase?
A blog chasing traffic writes for everyone and converts no one. How to balance reach with intent, and what the right mix looks like…
Sep 21, 2026 · 6 min readHow to Measure Whether a Blog Is Working
Traffic is the easiest number and the least useful. How to set a target you can check, connect articles to enquiries, and be honest…
Sep 20, 2026 · 6 min readGoogle Search Console: The Five Reports That Matter
Search Console has dozens of screens. Five of them change decisions for a blog: performance, pages, URL inspection, sitemaps and manual actions. Here is…