#Content briefs

What to put in a brief so the article comes back usable the first time. We cover the question the piece must answer, the reader it is for, the sub-questions that become sections, and the claims that are off limits. You will find why a list of keywords is not a brief and why a word count is the least useful instruction in one. We also cover the examples and tone notes that do more work than any adjective. The same brief works whether a person or a tool writes the draft.