#SEO metrics

SEO metrics are the numbers people use to judge how a website or page is doing in search. Some come from search engines themselves, such as impressions, clicks and average position in Search Console. Others are estimates produced by third-party tools, such as authority scores, keyword difficulty and estimated traffic. The two kinds are easy to confuse, and the difference matters when you make decisions. Articles under this tag explain what common metrics actually measure, how they are calculated and where they mislead. The aim is to help site owners pick the few numbers that reflect real progress and ignore the rest.