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#SEO metrics

SEO metrics are the numbers people use to judge how a website or page is doing in search. Some come from search engines themselves, such as impressions, clicks and average position in Search Console. Others are estimates produced by third-party tools, such as authority scores, keyword difficulty and estimated traffic. The two kinds are easy to confuse, and the difference matters when you make decisions. Articles under this tag explain what common metrics actually measure, how they are calculated and where they mislead. The aim is to help site owners pick the few numbers that reflect real progress and ignore the rest.

Key Events in GA4: Tracking What a Blog Post Achieves2026/11/05 · 10分で読めます

Key Events in GA4: Tracking What a Blog Post Achieves

Page views alone do not show whether a blog works. Learn which GA4 events to mark as key events, how to name them and…

Assisted Conversions: Giving Blog Posts Credit for Sales2026/11/02 · 9分で読めます

Assisted Conversions: Giving Blog Posts Credit for Sales

Most blog readers do not buy on the first visit. Learn what assisted conversions are, how to find them in your analytics and how…

Search Console Keeps 16 Months of Data: How to Archive It2026/11/01 · 9分で読めます

Search Console Keeps 16 Months of Data: How to Archive It

Search Console only shows about 16 months of search data. Learn four ways to keep your own archive, from simple exports to automatic transfers…

Scroll Depth and Engaged Time: Do Readers Finish Your Posts?2026/10/25 · 8分で読めます

Scroll Depth and Engaged Time: Do Readers Finish Your Posts?

How to tell whether readers finish your posts: scroll depth, engaged time and engaged sessions in GA4, their limits and what to change when…

Country and Device Splits in Search Console for Bloggers2026/10/19 · 8分で読めます

Country and Device Splits in Search Console for Bloggers

Site-wide totals hide a lot. Splitting Search Console data by country and device shows where readers come from, where you lose them and what…

Year-over-Year Comparisons for Blog Traffic: Reading Real Change2026/10/19 · 8分で読めます

Year-over-Year Comparisons for Blog Traffic: Reading Real Change

Comparing this month with last month often misleads. Year-over-year views remove seasonality and show real change. Here is how to set them up and…

Bot Traffic in Analytics: Spotting and Filtering Fake Visits2026/10/18 · 8分で読めます

Bot Traffic in Analytics: Spotting and Filtering Fake Visits

Sudden spikes, odd countries and visits that do nothing are often bots. Spot fake traffic in analytics, confirm it with other data and clean…

Branded vs Non-Branded Queries: The Search Console Split2026/10/18 · 9分で読めます

Branded vs Non-Branded Queries: The Search Console Split

Branded searches come from people who know you, non-branded ones from strangers. Split them in Search Console and judge your blog by the half…

Social Media Metrics for Bloggers: What Is Worth Measuring2026/10/10 · 8分で読めます

Social Media Metrics for Bloggers: What Is Worth Measuring

Which social media metrics tell a blogger something useful, which ones mostly flatter, and a simple monthly routine for judging what each network brings.

GA4 for Bloggers: The Few Reports Worth Checking Weekly2026/10/05 · 8分で読めます

GA4 for Bloggers: The Few Reports Worth Checking Weekly

Which Google Analytics 4 reports a blogger actually needs each week: traffic sources, landing pages, engagement and key events, plus mistakes to avoid.

A Simple Blog SEO Dashboard in Looker Studio, Step by Step2026/10/02 · 8分で読めます

A Simple Blog SEO Dashboard in Looker Studio, Step by Step

How to build a one-page SEO dashboard for a blog in Looker Studio with Search Console and Analytics data: which charts to include, filters,…

Testing SEO Changes on a Small Blog Without Guesswork2026/09/28 · 8分で読めます

Testing SEO Changes on a Small Blog Without Guesswork

Small blogs rarely have enough traffic for proper split tests, but they can still test SEO changes honestly. A simple method, what to measure…

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