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#Keyword research

Choosing topics worth writing, starting from questions rather than from a tool export. We cover how to read search intent, when a keyword is a whole article and when it is one paragraph, and how to tell a phrase you can rank for from one you cannot. You will find practical ways to build a topic list from customer questions, support tickets and Search Console. We also explain why difficulty scores are estimates rather than verdicts. The aim is a list you can publish against for months.

Social Search: Writing Posts People Find by Keyword31 oct. 2026 · 8 min de lecture

Social Search: Writing Posts People Find by Keyword

Many people now search inside social networks as in a search engine. How to use keywords in captions, names, alt text and videos so…

Search Suggestions: A Free Source of Blog Topic Ideas28 oct. 2026 · 9 min de lecture

Search Suggestions: A Free Source of Blog Topic Ideas

How to use search suggestions and related searches to find blog topics: the method, how to read the patterns, what to filter out and…

Branded vs Non-Branded Queries: The Search Console Split18 oct. 2026 · 9 min de lecture

Branded vs Non-Branded Queries: The Search Console Split

Branded searches come from people who know you, non-branded ones from strangers. Split them in Search Console and judge your blog by the half…

Reader Surveys: Finding Blog Topics by Asking Questions17 oct. 2026 · 8 min de lecture

Reader Surveys: Finding Blog Topics by Asking Questions

A short reader survey can reveal the topics your blog is missing. How to ask the right questions, reach respondents, read answers and turn…

Bing Webmaster Tools for Bloggers: Is It Worth Setting Up?1 oct. 2026 · 8 min de lecture

Bing Webmaster Tools for Bloggers: Is It Worth Setting Up?

Bing Webmaster Tools is free and takes minutes to set up with a Search Console import. What it offers bloggers, which reports to use,…

LSI Keywords and Related Terms: What Actually Matters1 oct. 2026 · 8 min de lecture

LSI Keywords and Related Terms: What Actually Matters

LSI keywords are a persistent SEO myth, but related terms still matter. What search engines actually use, and how to cover a topic's language…

Finding Article Ideas in Search Console Query Data1 oct. 2026 · 8 min de lecture

Finding Article Ideas in Search Console Query Data

Search Console shows the questions people already find you for. How to mine query data for new article ideas, FAQ entries and sections worth…

Keyword Research Without Paid Tools: A Practical Method1 oct. 2026 · 9 min de lecture

Keyword Research Without Paid Tools: A Practical Method

You can find good blog topics without a paid SEO tool. A step-by-step method using autocomplete, related questions, Search Console, trends and your customers.

Striking-Distance Keywords: Moving Page-Two Posts Up1 oct. 2026 · 9 min de lecture

Striking-Distance Keywords: Moving Page-Two Posts Up

Striking-distance keywords are queries where a post already ranks around positions 8 to 20. How to find them in Search Console and improve the…

Search Volume Numbers: Why They Mislead and How to Use Them1 oct. 2026 · 9 min de lecture

Search Volume Numbers: Why They Mislead and How to Use Them

Search volume figures are estimates, rounded and averaged. What they really measure, why they mislead small blogs, and how to use them to pick…

Keyword Mapping for a Blog: One Search Query, One Page30 sept. 2026 · 8 min de lecture

Keyword Mapping for a Blog: One Search Query, One Page

A keyword map assigns each important search query to one page on your site. How to build one in a spreadsheet, keep it current…

Keyword Difficulty: How to Judge Whether You Can Rank30 sept. 2026 · 8 min de lecture

Keyword Difficulty: How to Judge Whether You Can Rank

What keyword difficulty scores measure, why tools disagree, and a practical way to judge from the results page itself whether a blog can realistically…

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