#Keyword research
Choosing topics worth writing, starting from questions rather than from a tool export. We cover how to read search intent, when a keyword is a whole article and when it is one paragraph, and how to tell a phrase you can rank for from one you cannot. You will find practical ways to build a topic list from customer questions, support tickets and Search Console. We also explain why difficulty scores are estimates rather than verdicts. The aim is a list you can publish against for months.
31 oct. 2026 · 8 min de lectureSocial Search: Writing Posts People Find by Keyword
Many people now search inside social networks as in a search engine. How to use keywords in captions, names, alt text and videos so…
28 oct. 2026 · 9 min de lectureSearch Suggestions: A Free Source of Blog Topic Ideas
How to use search suggestions and related searches to find blog topics: the method, how to read the patterns, what to filter out and…
18 oct. 2026 · 9 min de lectureBranded vs Non-Branded Queries: The Search Console Split
Branded searches come from people who know you, non-branded ones from strangers. Split them in Search Console and judge your blog by the half…
17 oct. 2026 · 8 min de lectureReader Surveys: Finding Blog Topics by Asking Questions
A short reader survey can reveal the topics your blog is missing. How to ask the right questions, reach respondents, read answers and turn…
1 oct. 2026 · 8 min de lectureBing Webmaster Tools for Bloggers: Is It Worth Setting Up?
Bing Webmaster Tools is free and takes minutes to set up with a Search Console import. What it offers bloggers, which reports to use,…
1 oct. 2026 · 8 min de lectureLSI Keywords and Related Terms: What Actually Matters
LSI keywords are a persistent SEO myth, but related terms still matter. What search engines actually use, and how to cover a topic's language…
1 oct. 2026 · 8 min de lectureFinding Article Ideas in Search Console Query Data
Search Console shows the questions people already find you for. How to mine query data for new article ideas, FAQ entries and sections worth…
1 oct. 2026 · 9 min de lectureKeyword Research Without Paid Tools: A Practical Method
You can find good blog topics without a paid SEO tool. A step-by-step method using autocomplete, related questions, Search Console, trends and your customers.
1 oct. 2026 · 9 min de lectureStriking-Distance Keywords: Moving Page-Two Posts Up
Striking-distance keywords are queries where a post already ranks around positions 8 to 20. How to find them in Search Console and improve the…
1 oct. 2026 · 9 min de lectureSearch Volume Numbers: Why They Mislead and How to Use Them
Search volume figures are estimates, rounded and averaged. What they really measure, why they mislead small blogs, and how to use them to pick…
30 sept. 2026 · 8 min de lectureKeyword Mapping for a Blog: One Search Query, One Page
A keyword map assigns each important search query to one page on your site. How to build one in a spreadsheet, keep it current…
30 sept. 2026 · 8 min de lectureKeyword Difficulty: How to Judge Whether You Can Rank
What keyword difficulty scores measure, why tools disagree, and a practical way to judge from the results page itself whether a blog can realistically…