#Keyword research

Choosing topics worth writing, starting from questions rather than from a tool export. We cover how to read search intent, when a keyword is a whole article and when it is one paragraph, and how to tell a phrase you can rank for from one you cannot. You will find practical ways to build a topic list from customer questions, support tickets and Search Console. We also explain why difficulty scores are estimates rather than verdicts. The aim is a list you can publish against for months.