#Internal linking

Building a link structure while you publish instead of fixing one afterwards. We cover which pages deserve links, how to write anchor text that means something, and why every internal link should return 200 rather than travel through a redirect. You will find how clusters and pillar pages change the shape of a blog, and how to keep older articles connected as new ones appear. We also cover the common mistakes: linking everything to the homepage, repeating one anchor everywhere, and leaving new articles with no route in. You will also find how many links one article can carry before they stop meaning anything. The aim is a habit you apply as you publish, which costs a minute, rather than an audit you dread once a year.