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#Content refresh

Updating what you already published, which is often worth more than writing something new. We cover how to find pages that slipped, what actually needs changing, and why a date bump without an edit is worse than doing nothing. You will find the signs that an article is incomplete rather than outranked, and how to tell the difference before spending an afternoon. We also cover keeping specifics current in FAQ sections, which age faster than article bodies. You will also find how to decide between editing a page and leaving it alone, because not every drop is something you can fix. We finish with a simple rhythm: check quarterly, edit what has real gaps, and record what you changed.

Publish Dates, Updated Dates and Freshness in SearchOct 1, 2026 · 8 min read

Publish Dates, Updated Dates and Freshness in Search

Dates on blog posts affect how search engines and readers judge freshness. Which dates to show, how to mark them up, and why fake…

Updating Old Posts So AI Answers Can Use ThemOct 1, 2026 · 8 min read

Updating Old Posts So AI Answers Can Use Them

Older articles often bury their answers. A practical retrofit checklist for making existing blog posts clearer and easier for AI answers and search to…

Striking-Distance Keywords: Moving Page-Two Posts UpOct 1, 2026 · 9 min read

Striking-Distance Keywords: Moving Page-Two Posts Up

Striking-distance keywords are queries where a post already ranks around positions 8 to 20. How to find them in Search Console and improve the…

Resharing Old Blog Posts on Social Media Without SpammingSep 30, 2026 · 8 min read

Resharing Old Blog Posts on Social Media Without Spamming

How to reshare older blog posts on social media so they keep bringing readers: which posts qualify, how often to repeat them and how…

Expired Content: Old Event, Offer and Deadline PostsSep 29, 2026 · 9 min read

Expired Content: Old Event, Offer and Deadline Posts

What to do with blog posts about events, offers and deadlines once they pass: keep, update, redirect or remove, and how to plan time-bound…

Testing SEO Changes on a Small Blog Without GuessworkSep 28, 2026 · 8 min read

Testing SEO Changes on a Small Blog Without Guesswork

Small blogs rarely have enough traffic for proper split tests, but they can still test SEO changes honestly. A simple method, what to measure…

When AI Answers Get Your Business Wrong: What to DoSep 26, 2026 · 9 min read

When AI Answers Get Your Business Wrong: What to Do

AI assistants sometimes state outdated or wrong facts about a business. Why it happens, how to correct the sources they rely on, and what…

How to Refresh Old Blog Posts (and When It Beats Writing New Ones)Sep 10, 2026 · 6 min read

How to Refresh Old Blog Posts (and When It Beats Writing New Ones)

How to find blog posts worth updating, what actually needs changing, and why a date bump with no edit is worse for trust than…

Content Decay: Spotting Articles That Are Slowly FadingAug 18, 2026 · 6 min read

Content Decay: Spotting Articles That Are Slowly Fading

Articles rarely fail suddenly; they fade over months. How to spot decay in Search Console, tell its causes apart, and decide whether to refresh,…

Evergreen or News Content: What a Business Blog Should PublishAug 4, 2026 · 6 min read

Evergreen or News Content: What a Business Blog Should Publish

Evergreen articles keep working for years; news articles work for days. How to split a business blog between them, and how to make news…

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