#Blog setup
Setting up a blog so that the decisions made on day one do not become problems in year two. We cover permalinks, time zones, categories, the default settings worth changing and the ones you can leave. You will find what to decide before the first post, because changing it after the hundredth means redirects and cleanup. We also cover the technical basics that affect every page at once, such as HTTPS, a sitemap and making sure the site is actually indexable. Everything here applies to a standard WordPress installation.
Oct 19, 2026 · 8 min readContact, Privacy and Terms Pages: Trust Signals for a Blog
A business blog needs more than articles. Contact, privacy and terms pages show who is behind the site and help visitors, search engines and…
Oct 16, 2026 · 9 min readArticle Series on a Blog: Linking Multi-Part Posts Well
How to plan, write and link a multi-part article series so each part stands alone, readers can move between parts, and search engines see…
Oct 16, 2026 · 8 min readRestarting a Blog After a Long Break: A Practical Plan
How to restart a blog that has been quiet for months or years: audit what is left, fix the basics, decide what to keep,…
Oct 16, 2026 · 8 min readThe Year in a Blog Title: When It Helps and When It Hurts
Should a blog title include the year? When it helps readers and clicks, when it ages badly, and how to update titles, URLs and…
Oct 16, 2026 · 9 min readAffiliate Links on a Blog: Disclosure, Tagging and SEO Basics
How to use affiliate links on a blog without hurting readers or rankings: clear disclosure, the right link attributes, honest recommendations and upkeep.
Oct 15, 2026 · 8 min readExcerpts and Summaries on Blog Listing Pages That Earn the Click
How to write blog excerpts for listing pages, category archives and social previews so readers click: length, content, WordPress settings and common mistakes.
Oct 15, 2026 · 9 min readReading Time Labels on Blog Posts: Useful or Just Decoration?
Do reading time labels like "8 min read" help blog readers or search? How the estimate works, where to show it, when to skip…
Oct 14, 2026 · 8 min readPost Templates and Block Patterns for a Consistent Blog
How WordPress post templates, block patterns and reusable blocks keep a blog consistent: what to standardise, how to build them and how to avoid…
Oct 14, 2026 · 8 min readCategory and Tag Page Descriptions: Writing Them for Readers
How to write category and tag page descriptions that help readers and search: what to say, how long to make them, where they show…
Oct 14, 2026 · 8 min readFooter and Sidebar Links on a Blog: What Belongs There
What to put in a blog's footer and sidebar: key pages, legal links and a few useful posts, how sitewide links affect SEO and…
Oct 14, 2026 · 8 min readWeb Fonts on a Blog: Speed, Readability and Layout Shift
How web fonts affect blog speed and layout: choose fewer fonts and weights, host them well, preload the important ones and set fallbacks so…
Oct 11, 2026 · 8 min readCountry Domains, Subfolders or Subdomains for Other Languages
How to structure a site for several languages or countries: country domains, subfolders or subdomains compared, with the trade-offs for SEO, cost and upkeep.