#Headlines

Titles that earn a click without overpromising. We cover what to put first, how long a headline can be before it is cut in results, and why a specific noun beats an adjective. You will find the difference between a headline for a search result and one for a social card, and when they should differ. We also cover the patterns that stopped working and the ones that never did. Every example is something you can apply to a post you already published.