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Контент-маркетинг на автопилоте: SEO-статьи, время публикаций в соцсетях и как попасть в цитаты AI-ассистентов.
29 авг. 2026 г. · Время чтения: 6 минWriting Honest Articles About What Things Cost
Readers search for costs before contacting anyone. How to write cost articles that help: ranges with reasons, what drives the price, hidden costs, current…
29 авг. 2026 г. · Время чтения: 6 минWriting About Your Own Product Without Sounding Like an Advert
Readers expect a business blog to mention its product. How to do it usefully: problem first, specifics over superlatives, honest limits, links instead of…
29 авг. 2026 г. · Время чтения: 6 минAdjusting Tone for Different Readers Without Losing Your Voice
One brand voice, several readers. How to adjust formality, depth and vocabulary for beginners, specialists and decision-makers while sounding like one business.
28 авг. 2026 г. · Время чтения: 6 минTables of Contents for Long Articles
A table of contents helps readers of long articles find the part they need. When to add one, how to build it from headings,…
28 авг. 2026 г. · Время чтения: 6 минBlog Design That Helps People Read
Design either helps reading or gets in its way. Text size, width, spacing, contrast, headings and what surrounds the article, and designs that make…
28 авг. 2026 г. · Время чтения: 6 минCustomer Stories and Contributions on a Business Blog
Customers can contribute stories, tips and questions that make a blog more credible. How to invite them, edit fairly, get permission, and avoid the…
27 авг. 2026 г. · Время чтения: 6 минInterviewing Experts for Your Articles
A short interview with someone who knows the subject adds experience no research can. Who to ask, how to prepare, what to ask, and…
27 авг. 2026 г. · Время чтения: 6 минStatistics Round-Up Posts: Doing Them Honestly
Lists of statistics attract links and are often full of outdated, misquoted numbers. How to build one from primary sources, date every figure, and…
27 авг. 2026 г. · Время чтения: 6 минAnnual Round-Ups: When They Are Worth Writing
Year-in-review and year-ahead posts are easy to write and often forgettable. What makes one worth reading, what to include, and keeping it useful after…
26 авг. 2026 г. · Время чтения: 6 минA Separate FAQ Page or FAQs in Every Article?
A standalone FAQ page and FAQ sections in articles do different jobs. When each makes sense, how to avoid duplication between them, and how…
26 авг. 2026 г. · Время чтения: 6 минSupport Articles That Actually Reduce Tickets
The questions support answers every week are articles waiting to be written. How to choose them, write answers people follow, make them findable, and…
26 авг. 2026 г. · Время чтения: 6 минUsing Blog Articles in Sales Conversations
Articles are most valuable when sales actually uses them. How to build a short library mapped to common questions, send the right one at…