#Google guidelines

What search engines have actually said about content quality, as opposed to what the industry repeats. We quote the published guidance on automation, helpfulness and experience, and separate it from the folklore that grew around it. You will find what the rules say about who wrote a page, why the emphasis is on usefulness rather than authorship, and where the genuine limits are. We also flag advice that was true once and has since been superseded. Where guidance is ambiguous, we say so instead of inventing certainty.