#Traffic drops

Diagnosing and responding to a fall in search traffic calmly. We cover how to tell a real drop from seasonality or a tracking problem, how to find which pages and queries were affected, and what algorithm updates do and do not mean. You will find a step-by-step approach that avoids panicked changes. We also cover recovery, which is usually slower than the drop and depends on genuine improvements. Nobody can promise a recovery date, and we say so.