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#Search intent

Reading what someone actually wants from a query before writing for it. We cover the four broad intents, how to tell them apart from the results page rather than from a tool, and what each one expects a page to contain. You will find why a buying query and a learning query need different articles even when the words overlap. We also cover the mismatch that explains most pages with impressions and no clicks. Everything here can be checked in ten minutes with a browser.

Reading the Search Results Before You Write an Article2026/10/01 · 9分で読めます

Reading the Search Results Before You Write an Article

Ten minutes on the results page tells you what format, depth and angle an article needs to rank. A practical method for reading search…

Search Volume Numbers: Why They Mislead and How to Use Them2026/10/01 · 9分で読めます

Search Volume Numbers: Why They Mislead and How to Use Them

Search volume figures are estimates, rounded and averaged. What they really measure, why they mislead small blogs, and how to use them to pick…

Top, Middle and Bottom of Funnel: Mapping Blog Topics2026/09/29 · 8分で読めます

Top, Middle and Bottom of Funnel: Mapping Blog Topics

How to map blog topics to the top, middle and bottom of the funnel, what each stage needs from an article, and how to…

Keyword Modifiers: Turning One Topic Into Many Articles2026/09/29 · 8分で読めます

Keyword Modifiers: Turning One Topic Into Many Articles

How words like best, how to, cost, vs and for beginners change search intent, and how to use modifiers to plan distinct articles without…

British vs American Spelling: Does It Matter for SEO?2026/09/28 · 8分で読めます

British vs American Spelling: Does It Matter for SEO?

Colour or color, optimise or optimize? Search engines treat most spelling variants as the same word. When the choice matters and how to pick…

Conversational Queries: Writing for How People Ask AI2026/09/27 · 8分で読めます

Conversational Queries: Writing for How People Ask AI

People ask AI assistants long, specific questions with context. How conversational queries differ from keywords and how to write posts that answer them well.

Using Google Trends to Choose and Time Blog Topics2026/09/26 · 8分で読めます

Using Google Trends to Choose and Time Blog Topics

Google Trends shows how interest in a topic rises, falls and repeats. How to read its relative scale, spot seasonal peaks and time blog…

Keyword Clustering: Grouping Search Queries Into Articles2026/09/26 · 9分で読めます

Keyword Clustering: Grouping Search Queries Into Articles

Keyword clustering groups search queries that one article can answer. How to cluster by search results, avoid thin duplicate posts and plan a leaner…

Search Intent: The Four Types and What Each Needs2026/09/18 · 6分で読めます

Search Intent: The Four Types and What Each Needs

Most pages that get impressions and no clicks have an intent mismatch. How to read intent from the results page in ten minutes, and…

Long-Tail Keywords: Why a New Blog Should Start There2026/09/17 · 6分で読めます

Long-Tail Keywords: Why a New Blog Should Start There

A new site cannot win broad phrases for years. Specific questions are winnable now, convert better, and add up faster than one impossible target…

How to Write a Fair Comparison Article2026/08/10 · 6分で読めます

How to Write a Fair Comparison Article

Comparison articles serve people close to a decision, and many are thinly disguised adverts. How to compare fairly, what to include, and how to…

Landing Page or Blog Post: Which Does a Query Need?2026/08/08 · 6分で読めます

Landing Page or Blog Post: Which Does a Query Need?

Some searches want an article that explains; others want a page that lets them act. How to tell which, why mixing them fails, and…

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