#Getting started

Starting a business blog from nothing, without the false starts most blogs go through. We cover deciding what the blog is for, choosing the first subjects, and the first ten articles worth writing. You will find what to set up before publishing and what can wait until there is something to measure. We also cover the realistic timeline, because the first months are quiet on almost every blog and knowing that in advance stops people giving up too early. The advice assumes a small team with limited time rather than a content department.