#Eeat

Experience, expertise, authoritativeness and trust: what the published guidance actually asks for and what it does not. We cover the signals a site can genuinely provide — named authors, checkable claims, contact details, a real organisation behind the page — and separate them from the folklore. You will find what this means for a blog that publishes on a schedule rather than one article a month. We are clear that none of it is a score you can see or a switch you can flip. The advice here also makes pages better for readers, which is the point.