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Experience, expertise, authoritativeness and trust: what the published guidance actually asks for and what it does not. We cover the signals a site can genuinely provide — named authors, checkable claims, contact details, a real organisation behind the page — and separate them from the folklore. You will find what this means for a blog that publishes on a schedule rather than one article a month. We are clear that none of it is a score you can see or a switch you can flip. The advice here also makes pages better for readers, which is the point.
2026/10/01 · 9分で読めますHow AI Search Picks Which Pages to Cite as Sources
AI answers cite a handful of pages out of thousands. What is publicly known about how sources are chosen, and what a blog can…
2026/09/30 · 8分で読めますEntities and AI Search: Making a Business Understandable
Search engines and AI assistants think in entities: businesses, people, products, places. How to make yours clear so answers describe it correctly.
2026/09/27 · 9分で読めますBrand Mentions: Why AI Answers Recommend Some Businesses
When AI assistants recommend businesses, they lean on what the web consistently says about them. How brand mentions work and honest ways to earn…
2026/09/27 · 9分で読めますExternal Links in Blog Posts: When and How to Link Out
Linking to other websites does not leak your rankings. When outbound links help readers and trust, how to choose sources, and which attributes to…
2026/09/26 · 9分で読めますWhen AI Answers Get Your Business Wrong: What to Do
AI assistants sometimes state outdated or wrong facts about a business. Why it happens, how to correct the sources they rely on, and what…
2026/09/26 · 9分で読めますCiting Sources in Blog Posts: Why It Helps in AI Answers
Clear sourcing makes a post easier to trust, verify and quote. How to cite sources so readers, search engines and AI answer engines can…
2026/09/16 · 7分で読めますHow to Put Something Original in an Article You Automated
Research is not experience. Nine kinds of original material you already have, and how to get one or two of them into every article…
2026/09/13 · 6分で読めますBylines and Author Bios: Who Signs an Automated Post
Who should be named as the author of a post produced with automation, what belongs in the bio, and why an invented persona with…
2026/09/13 · 6分で読めますE-E-A-T on a Blog That Publishes Automatically
Experience, expertise, authoritativeness and trust are not a score you can set. Here is what a blog publishing on a schedule can genuinely do…
2026/08/28 · 6分で読めますCustomer Stories and Contributions on a Business Blog
Customers can contribute stories, tips and questions that make a blog more credible. How to invite them, edit fairly, get permission, and avoid the…
2026/08/27 · 6分で読めますInterviewing Experts for Your Articles
A short interview with someone who knows the subject adds experience no research can. Who to ask, how to prepare, what to ask, and…
2026/08/25 · 6分で読めますHow to Handle Corrections on a Blog
Every blog publishes mistakes eventually. How to make reporting easy, decide what needs a visible correction, fix related articles, and stop an error recurring.