#Conversion
Turning readers into enquiries without turning articles into advertisements. We cover calls to action that fit the article they sit in, where to place them, and why one relevant offer beats four generic banners. You will find how to measure whether a blog produces leads at all, using numbers you can actually attribute. We also cover the point at which a page should stop explaining and start selling, and the pages where it never should. Nothing here promises a conversion rate, because it depends on your market and your offer.
2026/09/21 · 6分で読めますTraffic or Leads: Which Number Should a Blog Chase?
A blog chasing traffic writes for everyone and converts no one. How to balance reach with intent, and what the right mix looks like…
2026/08/29 · 6分で読めますWriting About Your Own Product Without Sounding Like an Advert
Readers expect a business blog to mention its product. How to do it usefully: problem first, specifics over superlatives, honest limits, links instead of…
2026/08/26 · 6分で読めますSupport Articles That Actually Reduce Tickets
The questions support answers every week are articles waiting to be written. How to choose them, write answers people follow, make them findable, and…
2026/08/26 · 6分で読めますUsing Blog Articles in Sales Conversations
Articles are most valuable when sales actually uses them. How to build a short library mapped to common questions, send the right one at…
2026/08/26 · 6分で読めますContent for a Buying Committee
Business purchases usually involve several people with different concerns. Which articles each role needs, how to make them shareable, and how they fit into…
2026/08/24 · 6分で読めますThe About Page a Business Blog Needs
Readers who doubt an article go to the about page. What it should say about who you are, why you know the subject, how…
2026/08/23 · 6分で読めますShould a Business Blog Allow Comments?
Comments can bring useful questions, or spam and moderation work. How to decide, how to moderate, and alternatives that capture the value without the…
2026/08/10 · 5分で読めますHow to Write a Case Study That Persuades Without Exaggerating
A case study persuades through specifics: the situation, the constraint, what was done, what happened, and what did not work. A structure, and the…
2026/08/08 · 6分で読めますLanding Page or Blog Post: Which Does a Query Need?
Some searches want an article that explains; others want a page that lets them act. How to tell which, why mixing them fails, and…
2026/08/07 · 6分で読めますTemplates, Checklists and Other Reasons to Subscribe
A useful download in exchange for an email address still works when it is genuinely useful. What to offer, how to build it from…
2026/08/07 · 6分で読めますCalls to Action That Fit the Article They Sit In
A call to action should be the obvious next step for someone who just read that article. How to match the offer to subject…
2026/08/07 · 5分で読めますGetting More Enquiries From the Readers You Already Have
Before chasing more traffic, check what current readers do. Where blog visitors drop off, which pages deserve a clearer next step, and how to…