#Content clusters

Organising a blog into pillars and clusters instead of a pile of posts. We cover what belongs on a pillar page, how many supporting articles a cluster needs, and how the links between them should run. You will find how to retrofit this onto a blog that grew without a plan, which is most blogs. We also cover the failure mode where a cluster becomes five articles competing for one phrase. The practical result is a site where each new post has an obvious home.