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#Competitor analysis

Learning from what already ranks without copying it. We cover how to read the pages that hold a query, what they include and leave out, and where the gap is that a new page could fill. You will find how to tell a competitor that is genuinely good from one that is simply old and well linked. We also cover why imitating a ranking page produces a weaker version of it rather than a better one. The aim is finding the question the existing results answer badly.

Reading the Search Results Before You Write an Article2026/10/01 · 9分で読めます

Reading the Search Results Before You Write an Article

Ten minutes on the results page tells you what format, depth and angle an article needs to rank. A practical method for reading search…

Keyword Difficulty: How to Judge Whether You Can Rank2026/09/30 · 8分で読めます

Keyword Difficulty: How to Judge Whether You Can Rank

What keyword difficulty scores measure, why tools disagree, and a practical way to judge from the results page itself whether a blog can realistically…

Unlinked Brand Mentions: Turning Them Into Real Links2026/09/28 · 8分で読めます

Unlinked Brand Mentions: Turning Them Into Real Links

Sites that already mention your business without linking are the easiest link opportunities there are. How to find them, when to ask and what…

Domain Authority Scores: What DA and DR Really Measure2026/09/28 · 9分で読めます

Domain Authority Scores: What DA and DR Really Measure

Domain Authority and Domain Rating are third-party link scores, not Google metrics. What they measure, where they mislead, and how a blog should use…

Google Search Operators for SEO Research on a Blog2026/09/27 · 9分で読めます

Google Search Operators for SEO Research on a Blog

site:, intitle:, quotes and other search operators turn Google into a free research tool. Practical searches for audits, topic research and competitor checks.

Competitor Content Analysis Without Copying Anyone2026/09/19 · 6分で読めます

Competitor Content Analysis Without Copying Anyone

How to read the pages that already rank for a query, find what they leave out, and write something better rather than a slightly…

How to Find the Content Gaps Your Blog Has2026/09/18 · 6分で読めます

How to Find the Content Gaps Your Blog Has

Four places to find questions your blog has not answered yet: your own inbox, Search Console, the results page, and your archive read with…

How to Write a Fair Comparison Article2026/08/10 · 6分で読めます

How to Write a Fair Comparison Article

Comparison articles serve people close to a decision, and many are thinly disguised adverts. How to compare fairly, what to include, and how to…

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