#Conversion
Turning readers into enquiries without turning articles into advertisements. We cover calls to action that fit the article they sit in, where to place them, and why one relevant offer beats four generic banners. You will find how to measure whether a blog produces leads at all, using numbers you can actually attribute. We also cover the point at which a page should stop explaining and start selling, and the pages where it never should. Nothing here promises a conversion rate, because it depends on your market and your offer.
11 ott 2026 · 9 min di letturaHow to End a Blog Post: Conclusions That Lead Somewhere
How to write a blog post conclusion that sums up the key point, tells readers what to do next and links to the right…
9 ott 2026 · 8 min di letturaBlog Strategy for a Nonprofit Organisation: What to Publish
A practical blog strategy for nonprofits and charities: who the blog serves, which articles bring supporters, volunteers and donors, and how to keep it…
7 ott 2026 · 8 min di letturaHeatmaps and Scroll Maps for Blog Posts: What They Reveal
What click maps, scroll maps and session recordings show about how people read your blog posts, how to set them up responsibly and which…
2 ott 2026 · 8 min di letturaDisplay Ads on a Blog: Balancing Revenue, Speed and SEO
Ads can fund a blog, but heavy ad layouts slow pages, shift content and push answers down. How to place display ads without hurting…
29 set 2026 · 9 min di letturaPDF Versions of Blog Posts: Do They Help or Compete?
When a PDF version of a blog post helps readers and leads, when it competes with the page in search, and how to use…
29 set 2026 · 8 min di letturaGetting Your Team to Share Blog Posts on Their Profiles
How to get colleagues to share company blog posts on their own social profiles: making it easy, keeping it voluntary, writing shareable posts and…
29 set 2026 · 8 min di letturaTop, Middle and Bottom of Funnel: Mapping Blog Topics
How to map blog topics to the top, middle and bottom of the funnel, what each stage needs from an article, and how to…
29 set 2026 · 8 min di letturaTurning Customer Questions Into Useful Blog Topics
How to collect the questions customers ask in sales calls, support tickets and reviews, and turn them into blog topics that match real search…
28 set 2026 · 8 min di letturaPop-Ups on a Blog: Intrusive Interstitials and Search
Newsletter pop-ups and full-screen overlays can frustrate readers and count against page experience. Which pop-ups are fine on a blog and how to use…
27 set 2026 · 8 min di letturaBounce Rate, Dwell Time and SEO: Myth Versus Fact
Is a high bounce rate hurting your blog's rankings? What bounce rate and dwell time really measure, what search engines have said, and what…
27 set 2026 · 8 min di letturaA Useful 404 Page for a Blog: What to Put on It
Visitors will hit missing pages on every blog. What a helpful 404 page includes, the status code it must return, and how to use…
26 set 2026 · 8 min di letturaPrioritising Blog Topics: A Simple Scoring Method
A long list of blog ideas needs an order. A simple scoring method that weighs business value, demand, ranking chances and effort so the…