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#Conversion

Turning readers into enquiries without turning articles into advertisements. We cover calls to action that fit the article they sit in, where to place them, and why one relevant offer beats four generic banners. You will find how to measure whether a blog produces leads at all, using numbers you can actually attribute. We also cover the point at which a page should stop explaining and start selling, and the pages where it never should. Nothing here promises a conversion rate, because it depends on your market and your offer.

PDF Versions of Blog Posts: Do They Help or Compete?29 set 2026 · 9 min di lettura

PDF Versions of Blog Posts: Do They Help or Compete?

When a PDF version of a blog post helps readers and leads, when it competes with the page in search, and how to use…

Getting Your Team to Share Blog Posts on Their Profiles29 set 2026 · 8 min di lettura

Getting Your Team to Share Blog Posts on Their Profiles

How to get colleagues to share company blog posts on their own social profiles: making it easy, keeping it voluntary, writing shareable posts and…

Top, Middle and Bottom of Funnel: Mapping Blog Topics29 set 2026 · 8 min di lettura

Top, Middle and Bottom of Funnel: Mapping Blog Topics

How to map blog topics to the top, middle and bottom of the funnel, what each stage needs from an article, and how to…

Turning Customer Questions Into Useful Blog Topics29 set 2026 · 8 min di lettura

Turning Customer Questions Into Useful Blog Topics

How to collect the questions customers ask in sales calls, support tickets and reviews, and turn them into blog topics that match real search…

Pop-Ups on a Blog: Intrusive Interstitials and Search28 set 2026 · 8 min di lettura

Pop-Ups on a Blog: Intrusive Interstitials and Search

Newsletter pop-ups and full-screen overlays can frustrate readers and count against page experience. Which pop-ups are fine on a blog and how to use…

Bounce Rate, Dwell Time and SEO: Myth Versus Fact27 set 2026 · 8 min di lettura

Bounce Rate, Dwell Time and SEO: Myth Versus Fact

Is a high bounce rate hurting your blog's rankings? What bounce rate and dwell time really measure, what search engines have said, and what…

A Useful 404 Page for a Blog: What to Put on It27 set 2026 · 8 min di lettura

A Useful 404 Page for a Blog: What to Put on It

Visitors will hit missing pages on every blog. What a helpful 404 page includes, the status code it must return, and how to use…

Prioritising Blog Topics: A Simple Scoring Method26 set 2026 · 8 min di lettura

Prioritising Blog Topics: A Simple Scoring Method

A long list of blog ideas needs an order. A simple scoring method that weighs business value, demand, ranking chances and effort so the…

Traffic or Leads: Which Number Should a Blog Chase?21 set 2026 · 6 min di lettura

Traffic or Leads: Which Number Should a Blog Chase?

A blog chasing traffic writes for everyone and converts no one. How to balance reach with intent, and what the right mix looks like…

Writing About Your Own Product Without Sounding Like an Advert29 ago 2026 · 6 min di lettura

Writing About Your Own Product Without Sounding Like an Advert

Readers expect a business blog to mention its product. How to do it usefully: problem first, specifics over superlatives, honest limits, links instead of…

Support Articles That Actually Reduce Tickets26 ago 2026 · 6 min di lettura

Support Articles That Actually Reduce Tickets

The questions support answers every week are articles waiting to be written. How to choose them, write answers people follow, make them findable, and…

Using Blog Articles in Sales Conversations26 ago 2026 · 6 min di lettura

Using Blog Articles in Sales Conversations

Articles are most valuable when sales actually uses them. How to build a short library mapped to common questions, send the right one at…

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