#LinkedIn

LinkedIn is a professional social network used for business news, industry discussion, recruitment and B2B marketing. For companies and consultants it is often the most effective network for sharing expertise, because readers come there with work topics in mind. Posts, articles, documents and short videos are the main formats, and the audience responds well to practical, experience-based content. Links to external articles are allowed, although the platform also rewards content that is useful without a click. Articles under this tag explain how to share blog content on LinkedIn, which formats work and how to measure the results.