#Publishing frequency

How often to publish, and why the honest answer depends on what you can sustain. We look at the trade-off between volume and depth, at what happens to a blog that stops for two months, and at why a steady pace beats bursts. You will find ways to decide a cadence from your topic list rather than from a competitor’s output. We also cover the point where more articles start competing with each other instead of adding reach. The aim is a schedule you will still be keeping in six months.