#Meta descriptions

Writing the title and description that decide whether anyone clicks. We cover length, what to put first, and why the description is an advertisement rather than a summary. You will find why search engines rewrite them, when that is a sign of a weak description, and what to check on a page that gets impressions but no clicks. We also cover what to automate and what is worth writing by hand for your most important pages. Everything here is measurable in Search Console within a few weeks.