#Digital PR

Digital PR is the practice of earning coverage, mentions and links from online publications, blogs and industry websites. It borrows from traditional public relations but focuses on content that journalists and writers can reference online, such as data, expert comments and useful resources. For a small business, it is one of the most reliable honest ways to gain links and visibility. It also builds brand recognition, which helps both search and AI assistants understand who you are. Articles under this tag explain realistic digital PR tactics, outreach etiquette and how to measure the results.