Blog
Le marketing de contenu en pilote automatique : articles SEO, timing sur les réseaux sociaux et comment être cité par les assistants IA.
30 sept. 2026 · 8 min de lectureOrphan Pages: Finding Blog Posts Nothing Links To
Orphan pages are posts no other page links to. How they happen on blogs, how to find them with free tools, and whether to…
30 sept. 2026 · 9 min de lectureAnswer-First Writing: Structuring Posts for AI Answers
Answer-first writing puts the direct answer at the top of a post and each section. How to do it well, why AI answers favour…
30 sept. 2026 · 9 min de lectureKeyword Cannibalisation: When Your Own Posts Compete
How to tell whether two of your blog posts really compete for one search query, how to confirm it in Search Console, and when…
30 sept. 2026 · 9 min de lectureRobots.txt for a Blog: What to Allow and What to Block
What robots.txt does on a blog, which paths are worth blocking, which must stay open, and the mistakes that quietly hide posts from search…
29 sept. 2026 · 9 min de lecturePDF Versions of Blog Posts: Do They Help or Compete?
When a PDF version of a blog post helps readers and leads, when it competes with the page in search, and how to use…
29 sept. 2026 · 8 min de lectureWhen Other Sites Copy Your Blog Posts: Scrapers and SEO
What happens when scraper sites copy your blog posts, when it actually affects search, how to make your original obvious, and how to request…
29 sept. 2026 · 9 min de lectureAutomated Social Posting Mistakes That Look Robotic
The automated social posting mistakes that make a brand look like a bot, from identical text on every network to broken previews, and how…
29 sept. 2026 · 9 min de lecturePodcast Show Notes: SEO for Episode Pages on Your Blog
How to turn podcast episodes into blog pages that search engines can find: episode titles, written show notes, timestamps, guest details, links and markup.
29 sept. 2026 · 9 min de lectureDomain or URL-Prefix Property: Setting Up Search Console
The difference between Domain and URL-prefix properties in Search Console, which to choose for a blog, how verification works and why many sites keep…
29 sept. 2026 · 8 min de lectureGetting Your Team to Share Blog Posts on Their Profiles
How to get colleagues to share company blog posts on their own social profiles: making it easy, keeping it voluntary, writing shareable posts and…
29 sept. 2026 · 9 min de lectureExpired Content: Old Event, Offer and Deadline Posts
What to do with blog posts about events, offers and deadlines once they pass: keep, update, redirect or remove, and how to plan time-bound…
29 sept. 2026 · 9 min de lectureDisavowing Links: When a Blog Actually Needs to Do It
What the disavow tool does, why most blogs never need it, the few situations where it makes sense, and how to build a disavow…