#Content refresh
Updating what you already published, which is often worth more than writing something new. We cover how to find pages that slipped, what actually needs changing, and why a date bump without an edit is worse than doing nothing. You will find the signs that an article is incomplete rather than outranked, and how to tell the difference before spending an afternoon. We also cover keeping specifics current in FAQ sections, which age faster than article bodies. You will also find how to decide between editing a page and leaving it alone, because not every drop is something you can fix. We finish with a simple rhythm: check quarterly, edit what has real gaps, and record what you changed.
10 sept 2026 · 6 min de lecturaHow to Refresh Old Blog Posts (and When It Beats Writing New Ones)
How to find blog posts worth updating, what actually needs changing, and why a date bump with no edit is worse for trust than…
18 ago 2026 · 6 min de lecturaContent Decay: Spotting Articles That Are Slowly Fading
Articles rarely fail suddenly; they fade over months. How to spot decay in Search Console, tell its causes apart, and decide whether to refresh,…
4 ago 2026 · 6 min de lecturaEvergreen or News Content: What a Business Blog Should Publish
Evergreen articles keep working for years; news articles work for days. How to split a business blog between them, and how to make news…