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Content-Marketing auf Autopilot: SEO-Artikel, das richtige Timing in Social Media und wie man von KI-Assistenten zitiert wird.

Blog Strategy for an Online Shop08.08.2026 · 6 Min. Lesezeit

Blog Strategy for an Online Shop

A shop's blog has to earn its place next to product and category pages. Buying guides, comparisons, care articles and honest answers, and how…

Blog Strategy for a Software Business08.08.2026 · 6 Min. Lesezeit

Blog Strategy for a Software Business

Software companies have an advantage most blogs lack: the product is a source of articles. How to plan around problems, comparisons, use cases and…

Landing Page or Blog Post: Which Does a Query Need?08.08.2026 · 6 Min. Lesezeit

Landing Page or Blog Post: Which Does a Query Need?

Some searches want an article that explains; others want a page that lets them act. How to tell which, why mixing them fails, and…

Templates, Checklists and Other Reasons to Subscribe07.08.2026 · 6 Min. Lesezeit

Templates, Checklists and Other Reasons to Subscribe

A useful download in exchange for an email address still works when it is genuinely useful. What to offer, how to build it from…

Calls to Action That Fit the Article They Sit In07.08.2026 · 6 Min. Lesezeit

Calls to Action That Fit the Article They Sit In

A call to action should be the obvious next step for someone who just read that article. How to match the offer to subject…

Getting More Enquiries From the Readers You Already Have07.08.2026 · 5 Min. Lesezeit

Getting More Enquiries From the Readers You Already Have

Before chasing more traffic, check what current readers do. Where blog visitors drop off, which pages deserve a clearer next step, and how to…

Guest Posting: What Still Works and What Does Not06.08.2026 · 6 Min. Lesezeit

Guest Posting: What Still Works and What Does Not

Writing for another publication still brings readers and credibility. Mass guest posting for links is a scheme. How to tell the two apart and…

Digital PR on a Small Budget06.08.2026 · 6 Min. Lesezeit

Digital PR on a Small Budget

Journalists need stories, data and expert comment. How a small business can supply them, earn coverage and links, and avoid the tactics that waste…

Earning Backlinks Honestly: What Works for a Small Site06.08.2026 · 6 Min. Lesezeit

Earning Backlinks Honestly: What Works for a Small Site

Links still matter, and the shortcuts still backfire. How a small business earns links by publishing something worth citing and letting the right people…

Using LinkedIn to Distribute a Business Blog06.08.2026 · 6 Min. Lesezeit

Using LinkedIn to Distribute a Business Blog

For businesses selling to businesses, LinkedIn is often where articles find readers. How to post from a company page and personal profiles without spamming.

How to Promote a Blog Post After You Publish It05.08.2026 · 6 Min. Lesezeit

How to Promote a Blog Post After You Publish It

Publishing is half the job. A promotion checklist for every new article, plus the extra steps worth taking for the few that deserve more…

Building a Newsletter From Your Blog Posts05.08.2026 · 6 Min. Lesezeit

Building a Newsletter From Your Blog Posts

A newsletter built from your articles is the cheapest audience you will ever own. How to structure an issue, how often to send, and…

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