#Lead magnets

A lead magnet is something useful a website offers in exchange for contact details, such as a template, checklist, guide or short course. It is one of the most common ways a business blog turns readers into subscribers or enquiries. Good lead magnets are specific, quick to use and closely related to the article where they are offered. They also raise a trade-off, because content behind a form cannot be read by search engines or AI assistants. Articles under this tag explain how to create lead magnets, where to offer them and how to balance them with open content that can be found in search.