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SEO & content marketing

Practical guides on writing articles that rank: search intent, article length, structure, internal links and steady publishing. Everything we learn while AI writes thousands of long-form articles for real websites.

Top, Middle and Bottom of Funnel: Mapping Blog TopicsSep 29, 2026 · 8 min read

Top, Middle and Bottom of Funnel: Mapping Blog Topics

How to map blog topics to the top, middle and bottom of the funnel, what each stage needs from an article, and how to…

HTML Sitemap Pages: Does a Blog Still Need One?Sep 29, 2026 · 8 min read

HTML Sitemap Pages: Does a Blog Still Need One?

What an HTML sitemap page does that an XML sitemap does not, when a blog benefits from one, and how to build one that…

Turning Customer Questions Into Useful Blog TopicsSep 29, 2026 · 8 min read

Turning Customer Questions Into Useful Blog Topics

How to collect the questions customers ask in sales calls, support tickets and reviews, and turn them into blog topics that match real search…

Permalink Structure: Dates, Categories or Plain Post NamesSep 29, 2026 · 8 min read

Permalink Structure: Dates, Categories or Plain Post Names

Which permalink structure suits a blog: post name, dates, categories or IDs. The trade-offs of each, and how to change structure later without losing…

Keyword Modifiers: Turning One Topic Into Many ArticlesSep 29, 2026 · 8 min read

Keyword Modifiers: Turning One Topic Into Many Articles

How words like best, how to, cost, vs and for beginners change search intent, and how to use modifiers to plan distinct articles without…

One Version of Every URL: www, HTTPS and Trailing SlashesSep 29, 2026 · 10 min read

One Version of Every URL: www, HTTPS and Trailing Slashes

Why a blog should answer at exactly one address per post, how www, HTTPS and trailing slash variants split signals, and how to consolidate…

British vs American Spelling: Does It Matter for SEO?Sep 28, 2026 · 8 min read

British vs American Spelling: Does It Matter for SEO?

Colour or color, optimise or optimize? Search engines treat most spelling variants as the same word. When the choice matters and how to pick…

Site Name and Favicon in Google Results: Getting Them RightSep 28, 2026 · 8 min read

Site Name and Favicon in Google Results: Getting Them Right

Google shows a site name and favicon beside every result. How it chooses them, how to state your preference, and how to fix a…

Testing SEO Changes on a Small Blog Without GuessworkSep 28, 2026 · 8 min read

Testing SEO Changes on a Small Blog Without Guesswork

Small blogs rarely have enough traffic for proper split tests, but they can still test SEO changes honestly. A simple method, what to measure…

Unlinked Brand Mentions: Turning Them Into Real LinksSep 28, 2026 · 8 min read

Unlinked Brand Mentions: Turning Them Into Real Links

Sites that already mention your business without linking are the easiest link opportunities there are. How to find them, when to ask and what…

Manual Actions in Search Console: What a Blogger Should DoSep 28, 2026 · 8 min read

Manual Actions in Search Console: What a Blogger Should Do

A manual action means a human reviewer found a spam policy problem on your site. How to read the report, fix the cause and…

Programmatic SEO: When Template Pages Help or HurtSep 28, 2026 · 8 min read

Programmatic SEO: When Template Pages Help or Hurt

Programmatic SEO creates many pages from one template and a dataset. When it serves real searches, when it becomes scaled spam, and how small…

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