Blog
Content marketing on autopilot: SEO articles, social media timing, and getting cited by AI assistants.
Aug 8, 2026 · 6 min readBlog Strategy for an Online Shop
A shop's blog has to earn its place next to product and category pages. Buying guides, comparisons, care articles and honest answers, and how…
Aug 8, 2026 · 6 min readBlog Strategy for a Software Business
Software companies have an advantage most blogs lack: the product is a source of articles. How to plan around problems, comparisons, use cases and…
Aug 8, 2026 · 6 min readLanding Page or Blog Post: Which Does a Query Need?
Some searches want an article that explains; others want a page that lets them act. How to tell which, why mixing them fails, and…
Aug 7, 2026 · 6 min readTemplates, Checklists and Other Reasons to Subscribe
A useful download in exchange for an email address still works when it is genuinely useful. What to offer, how to build it from…
Aug 7, 2026 · 6 min readCalls to Action That Fit the Article They Sit In
A call to action should be the obvious next step for someone who just read that article. How to match the offer to subject…
Aug 7, 2026 · 5 min readGetting More Enquiries From the Readers You Already Have
Before chasing more traffic, check what current readers do. Where blog visitors drop off, which pages deserve a clearer next step, and how to…
Aug 6, 2026 · 6 min readGuest Posting: What Still Works and What Does Not
Writing for another publication still brings readers and credibility. Mass guest posting for links is a scheme. How to tell the two apart and…
Aug 6, 2026 · 6 min readDigital PR on a Small Budget
Journalists need stories, data and expert comment. How a small business can supply them, earn coverage and links, and avoid the tactics that waste…
Aug 6, 2026 · 6 min readEarning Backlinks Honestly: What Works for a Small Site
Links still matter, and the shortcuts still backfire. How a small business earns links by publishing something worth citing and letting the right people…
Aug 6, 2026 · 6 min readUsing LinkedIn to Distribute a Business Blog
For businesses selling to businesses, LinkedIn is often where articles find readers. How to post from a company page and personal profiles without spamming.
Aug 5, 2026 · 6 min readHow to Promote a Blog Post After You Publish It
Publishing is half the job. A promotion checklist for every new article, plus the extra steps worth taking for the few that deserve more…
Aug 5, 2026 · 6 min readBuilding a Newsletter From Your Blog Posts
A newsletter built from your articles is the cheapest audience you will ever own. How to structure an issue, how often to send, and…